Nowadays is pioneering a new category in social drinking with the first THC-infused spirit available nationwide. As an innovative ecommerce brand selling premium cannabis beverages across multiple states, they needed a sales tax solution as forward-thinking as their product. In September 2024, they started using Kintsugi's AI-powered automation. The result? 2x faster tax filing and 5-10 hours saved every month.

When Manual Processes Can't Keep Up with Growth

For a rapidly scaling cannabis beverage brand, every state brings new opportunity, and new complexity. Nowadays was managing sales tax the hard way: manual filings for every jurisdiction, keeping track of policy changes, and maintaining constant vigilance to avoid costly mistakes.

For Sarah Hsu, Nowadays' Accounting Manager, the manual approach was eating into time that should have been spent on strategic finance work. Each filing required careful attention to detail. Each state had its own rules and requirements. And as Nowadays expanded its national footprint, the workload only grew.

The stakes were high. In an emerging industry like cannabis beverages, compliance isn't optional. It's essential. But the manual process left too much room for human error and took too much time away from the work that actually moves a business forward.

The Solution: Automation That Works

When Nowadays discovered Kintsugi's AI-powered tax automation platform, they found a solution purpose-built for their growth trajectory. Kintsugi immediately started to manage the complexity of multi-state sales tax compliance automatically, freeing up the Nowadays finance team to focus on scaling the business.

"Kintsugi has been a fantastic addition to our ecommerce business," Sarah said. "The platform's AI-powered features make sales tax compliance a breeze."

Kintsugi integrated seamlessly with Nowadays' existing tech stack, including their Shopify and WooCommerce platforms. From day one, the system handled nexus monitoring, registrations and filings across every jurisdiction where Nowadays sold their products. The manual spreadsheets and state-by-state filing headaches were replaced with a single, streamlined platform.

"Kintsugi provides a clean, straightforward interface that makes basic tax tasks easy to navigate," Sarah explained. "The platform is easy to use, reliable for my daily needs, and provides clear visibility into sales tax obligations."

More Speed, Time, and Confidence

The impact was immediate and measurable. Tasks that once consumed hours were completed in minutes. The finance team stopped spending their days buried in tax calculations and started focusing on the strategic work that drives growth for an innovative brand in a competitive market.

The results speak for themselves:

• 2x faster tax filing process

• 5-10 hours saved per month across the finance team

• Minimized errors through automated compliance

Beyond the time savings, Kintsugi delivered something equally valuable: confidence. Confidence that every filing is accurate. Confidence that every state requirement is met. Confidence that the finance team can focus on strategic initiatives instead of procedural tasks.

"With Kintsugi, we've been able to streamline our tax processes and gain clear insights into our obligations, all while minimizing errors," Sarah reflects. For a brand that's redefining an entire category, that peace of mind isn't just nice to have—it's essential to scaling with confidence.